Click Therapeutics
Urge surfing / Go No Go / HRT
Gamified therapeutic treatment for patients with psoriasis and dermatitis.
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Urge Surfing
Urge surfing is a technique for managing your unwanted behaviors.
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Go No Go
Go/No-Go is a cognitive training task that will train a brain to be better at regulating responses.
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Habit Reversal Therapy
HRT is a therapy designed to help patients rid themselves of undesirable and repetitive habits.
DiNamo (Digital Neuro-Activation and Modulation) gamified neurobehavioral intervention program that enables therapeutic treatment.
Similar to muscle training, our brains can change over time, but it requires regular exercise.
DiNamo
Urge Surfing
Urge surfing is a technique for managing your unwanted behaviors. Rather than giving in to an urge, you will ride it out, like a surfer riding a wave. After a short time, the urge will pass on its own.
When urges go unfed, future urges gradually become weaker. The first waves are some of the most difficult to ride.
“Riding the wave” instead of fighting it means accepting it without judgment, according to Dartmouth-Hitchcock. You’re not trying to deny or suppress it.”
Urge Surfing therapy
A meditative therapeutic experience of moving shapes on the screen.
Brainstorming
How do we best support individuals to accept and live with an urge?
Pain Points
• Affects quality of life
• Controls you
• Feeling powerless
• Physical harm - cyclic behavior
• Guilt
• Losing
• Non-socialization
• Loss of self confidence/self worth
• Presentation of living a full life
Principles
• Empowering
• Motivating
• Centering
• Discourages self harm
• Personal growth
Ideas and possible solutions
Concepts
Treatment: in order for a patient to overcome the urge to scratch the “urge surfing” treatment will help them “ride out the wave” by having them occupy their hands on a screen with a therapeutic activity.
Here are examples of few concepts that I designed in collaboration with an engineer and a scientist.
Concept Testing
After testing a few of those designs we saw that people responded the best to the “bloby shapes” design and some of the other designs made them dizzy.
New concepts based on the feedback that I got from testing.
Final Solution
Treatment: in order for a patient to overcome the urge to scratch the “urge surfing” treatment will help them “ride out the wave” by having them occupy their hands on a screen with a therapeutic activity.
Here are examples of few concepts that I designed in collaboration with an engineer and a scientist.
GO/NO GO
Go/No-Go is a cognitive training task that will train a brain to be better at regulating responses; in particular, the ability to withhold from responding.
In this task, the patient will be presented with “Go” stimuli, which indicate they you should respond, and “No Go” stimuli, which indicate that you should not respond. This training will help them regain control over the automatic action of scratching in response to itch.
Initial Concepts
Challenge: we don’t have a competitor in this space and we didn’t have access to patients. Because of that the design had to work very closely with science to make sure that designs were effective treatment.
Constraint: from business perspective designs had to be innovative while remaining effective treatment.
Treatment: based on scientific findings patients best respond to a word stimuli. The idea was to show a mix of positive and negative word, a patient will have to react on a positive word and not react when a negative word shows up on the screen.
Each concept went through a science and business review.
Some of these concepts were too complicated or were not effective enough as a treatment.
Concept 1: a patient will have to avoid negative words and “collect” positive words.
Concept 2: a patient will tap on a cta only when a positive word appears.
Concept 3: a patient will drag and drop positive words into a center circle.
Concept 1: a patient taps a cta when a positive word appears on the screen and “catches”
Concept 2: same as concept 1 except a patient gathers words in a net.
Getting There…
Concept 1: patient will tap on a blob with a positive word only.
Concept 2: patient will swipe up the ball i the direction of the word on the screen. In this concept only one word as a time will appear.
Concept 2 was the idea that we went with but eventually had to give up on it because it was too challenging from the dev side.
Concept Testing
This was the final concept that was innovative enough for business and acted as an effective treatment based on our science department.
Prototype
Final Solution
After testing this design I saw that people didn’t notice the ball at all and tapped on the word instead.
Prototype
Next Steps
As a next step this treatment is going to go through a clinical study to see how effective is the treatment.