Our patent-pending technology, is designed to help organizations leapfrog the competition by using proprietary algorithms to identify indicators and themes from the deluge of web content that highlight opportunities and risks around individual companies and industry sectors. Diligent employs data-driven models to better inform an organization’s competitive intelligence, business development, sales efforts, and strategic decision making.
News Analytics
News Analytics leverages the latest in data science and artificial intelligence capabilities to analyze, classify, and group a myriad of news stories to highlight areas of risk and opportunity around companies and industries.
A Corporate Health Scorecard will provide a comprehensive understanding and evaluation of significant issues that may or are impacting a company and/or an industry.
Through intelligent targeting and analysis, Diligent News Analytics gives professionals more reliable ways to quickly spot and target companies at risk.
Monitor and manage news, subscription content, email alerts and newsletters to track companies, competitors, topics, and industries. Your daily source of market intelligence to fuel your current awareness, competitive intelligence, and content marketing needs.
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Problem
Customers don’t have one source of information or a way to quickly find the information they need in one place, and we want Diligent to be their “go to” product in finding information about their competitors and news.
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User Goal
Gain insights and use that in some way to “predict the future” to make more informed decisions.
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Solution
Product that helps advisory firms discover and share insights from news, social and subscription media sources to strengthen client relationships and drive new business.
How it started
This is what the product looked like when I joined the team.
Problem: too much content was hard to digest. It was difficult to use and we didn’t see as much engagement as we wanted. Our users are director’s and CEO’s who are always on the go and need to get their news fast and News Analytics was not providing that at that point.
Research
The goal of the research was to:
• Learn what people find useful in our product and what they are looking for.
• What doesn’t work in the current product.
• What they would like to see changed and what would be the value of those updates.
Quotes from interviews
“Couldn’t find the industry dropdown”
“What is the score?”
“What does plus and minus mean”
“I want to track specific topics by date range.”
Iterations
In the first round of iteration we added a comparison feature that lets companies compare the health score of their company with competitors. We are also providing more personalized content giving them ability to browse through specific industry news as well as news on their company. There was also another tab implemented called “ESG” that lets them learn about ESG news.
Second round of User Testing
“I want to predict the future of a specific insight so I can make a decision.”
“I need to be able to pivot change and quickly in regard to how a topic is being perceived and how that may affect me.”
“I want to be more informed on current topics and how people are perceiving current events pertaining to my company.”
User Journey
Final iteration
Final round of testing showed that there were still few usability issues. I implemented changes based on what I learned from testing.
Final Design
In this last round of iteration we added few more features.
Industry feature provides top news and stories on selected industries. Based on the negative or positive volume of articles we assign Health Score to the industry which is broken down to six categories that can be filtered down.
Company page is dedicated to a company that the user is part of. Company news and stories can be viewed on that page and similar to the Industry page we assign company health score. In addition to Health Score there is an ESG score, comparison with competitors, companies with similar circumstances and a projected outlook.
ESG Environmental, Social, and Corporate Governance refers to the three central factors in measuring the sustainability and societal impact of an investment in a company or business. These criteria helps to better determine the future financial performance of companies (return and risk). ESG scores by industry, location and date.
Below are some of the screens from the final round of designs
