Gamified therapy tool for oncology and MS patients

Gamification

R&D

Interaction Design

Healthtech

I lead an R&D project at Click Therapeutics, developing an evidence-based, engaging digital therapy designed to help breast cancer and MS patients better manage chronic pain.


Problem:

Individuals with M.S. and Oncology often have issues with centralized pain. Studies show that having chronic conditions can cause you to focus more on negative words and experiences.

Goal:

A therapeutic activity for MS and cancer patients to shift focus away from negative emotions.

Outcome:

This project went through a clinical study. Feedback was overwhelmingly positive, and patients reported improvement in their pain levels.

My role: Lead Product Designer

Timeline: 2 months

Team: Product Manager, Scientist, Software Engineer

What is it and how is it played?

Users see two overlapping words, one negative, one neutral, and tilt their phone toward the neutral word. This helps shift focus from negativity and encourages balanced emotions over time.

As the user progresses, the levels become more advanced. There are 5 difficulty levels to keep users engaged.

How does it help the patient?

The activity featured in the app is designed to help users regain control over their attention, allowing them to flexibly shift their focus from negative words, thoughts, and past experiences.

How it started - early exploration

Early design explorations relied on competitive analysis and science team input. Initial options were often too complex or didn't fully fulfill science requirements.

In collaboration with science and research, we arrived at this solution.

A patient would see two overlapping words, and they are asked to recognize a positive word and tilt the phone in that direction, allowing them to shift their focus away from negative words, thoughts, and past experiences.

Iterations & Explorations

Adaptive difficulty

Adaptive difficulty L1
Different contrast
Different capitalization
Contrasting typefaces

Adaptive difficulty L2
Moving text

Adaptive difficulty L3
Different orientation and motion of text

Color blindness

I ran all color combinations through the color blindness plugin. Based on the image below, the most consistent version is the one at the top. It also passed the accessibility rating

Accessibility

Based on the feedback I received from testing and the dev team, I iterated on levels and changed some of the styling, like weight, opacity, and color.

Outcomes

The clinical study ran for 4 weeks

Breast cancer participants - 20

MS. participants - 9

Most participants perceived a variety of benefits, including improved condition, reduced physical symptoms, distraction from negative thoughts, and relaxation, though some participants were unsure of the long-term effects and desired clearer explanations of the benefits in the app.

“It could be a placebo, but I swear the neuropathy in my feet hasn’t bothered me as much in the past couple of weeks.” - Research participant

“Maybe add a swiping option if you have hand tremors like me.” - Research participant

“Since chemo, my brain will select a word that maybe isn’t correct, like hospital instead of hotel, and I didn’t do that so much during the four weeks using it.” - Research participant